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Growing Your Dental Practice: Your Website

dental web site

Part of our ongoing series on careers in dentistry. Charlotte Dentistry® encourages young people to consider the dental profession and welcomes any questions you may have.

As a new dentist growing your practice, communications tools are vital. One of the most important tools is a website loaded with useful information about you and proper dental care.

Research shows that more than 70% of initial meaningful contacts between a business and a customer now come through a business website, so your website is, in many ways, your most important communications project. There are a number of reasons for this. Websites are convenient—people can access them at any time, and, with the expansion of smart phones, from anywhere. They’re anonymous—a potential customer can evaluate you without having to talk to a salesperson, which is important for someone who wants to investigate without making any type of commitment. And they typically contain the most current information about the business (or at least they should).

Fortunately, new web building platforms make it easy for people who don’t know much about web programming to build a useful, active web presence. Platforms like WordPress let you add content as easily as using a word processor, and have many available add-ons and widgets to enhance functionality. There are even website services that specialize in helping dental practices create custom websites.
NOTE: Even if you plan on managing your site yourself, it’s a good idea to seek professional help with the initial design. A professionally-planned and designed website helps you make a good first impression –very important- and makes it easy for you to continue to add content on your own later.

Keep in mind that it’s very important not to just include information about your practice, but about good dental care in general. This helps build confidence among prospective patients that you’re focused on their well-being, not just your business.

To learn more, use our “Ask The Expert” feature on our website.

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Charlotte Dentistry®
Armstrong & Eshleman, PA

201 Providence Road
Charlotte, NC 28207
704-376-6470
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Saturday: 8am - 1pm

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